Free shipping on orders over 80 USD.

Returns accepted for 14 days.
Child sitting on a white surface with confetti, wearing a black mask and colorful shoes, with a branded bag in the background.

Cool By Nature

The Brand for Toddler Boys

New Arrivals

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Born from Love for Little Aurel.

Meet the Brand

The Heart of Little Aurel

“Tired of ugly boys wear? Boys deserve style too and we are her to change that.”

Free shipping on orders over 80 USD.

We aim to dispatch all orders within 1-3 Business days.

Returns accepted for 14 days.

A brand born out of love — not out of trends.
We design clothes for boys that don’t have to be loud to stand out.
For parents who want real style, real comfort, and no compromises. Minimal. Urban. Made to move. Styled to shine.

If you've ever thought, "Why does it feel like boys were forgotten?"
You're not alone. You're exactly where you belong.

Welcome to Little Aurel — where it finally begins.

Pink pants on a hanger with a 'Laurel' tag.

Bottoms

"Let him stand out — without standing still."

New Arrivals

cargo pants on hanger close-up elastic waistband on white background – practical and stylish streetwear by Little Aurel Little Aurel Model wearing a creamy yellow shirt with embroidered patches and gray cargo pants on a reflective surface.
Cargo Pants

$25

Little Aurel Model in gray sweater set with confetti and balloons in a celebratory setting Model wearing a gray sweater set from Little Aurel standing on confetti with pink and silver balloons in the background
Oversized Sweater Set

$50

Clean long sleeve button-up shirt for toddler boys – made from soft cotton blend, timeless everyday essential by Little Aurel Close-up of little aurel model wearing a beige long-sleeve shirt with a button, sitting on a white surface.
Longsleeve Button-up

$25

Gray sweater with a 'L'Aurel' tag on a white background Gray long-sleeve shirt on a white background
Longsleeve Basic Shirts

$22

Black toddler boys’ t-shirt with bold grey dinosaur graphic prints – soft cotton, cool streetwear look by Little Aurel Child wearing a black Little Aurel t-shirt with white dinosaur print and black cargo pants on a white background
Dino Graphic Print T-Shirt

$24

Child wearing a black t-shirt with white dinosaur prints and black pants on a white background Child wearing a black shirt with dinosaur pattern and dark pants on a white background
Baggy Pants

$26

Soft pink oversized toddler t-shirt with a cute dinosaur patch on the chest – playful and comfy everyday style by Little Aurel Pink shirt with a dinosaur applique and L'Aurel label on a white background
Oversized T-shirt

$30

Close-up of a denim apron with green and blue patterns on a white background by Laurel Toddler boys’ overalls in denim optic with blue and green camo-style wash – adjustable straps and front pocket, bold and playful design by Little Aurel
Denim Optic Overalls

$35

Toddler boys’ t-shirt in soft blue denim optic with patches– blouse-style short sleeve with relaxed fit and modern texture by Little Aurel Child wearing a cream-colored outfit with patches on a gray background by L'aurel
T-shirt Blouse

$30

Green sleeveless shirt with a brand label on a white background by L'aurel Toddler boys’ sleeveless shirt in earthy green – minimal streetwear style, soft cotton feel by Little Aurel
Sleeveles Shirt

$23

Close-up of blue denim pants with a brand tag on a white background Baggy denim jeans for toddler boys – Little Aurel
Denim Baggy Jeans

$30

Two pairs of pants with patches on a white background by Laurel Child wearing a cream-colored outfit with patches on a gray background by L'aurel
Cotton Patch Shorts

$25

Pink jacket with a brand label on a white background by Laurel Child wearing a pink outfit by Little Aurel with colorful shoes on a patterned floor.
Cotton Jacket

$40

Pink pants on a hanger with a 'Laurel' tag. Child model of Little Aurel in dusty pink pants, playing with balloons on a white background
Cargo Jogger

$25

"No loud prints. No compromises. Just cool by nature."

Fashion-forward clothes for fashion-forward boys.

About L'AUREL

Purple 'L'Aurel' logo on a light pink background

Our Story

"It started with a little boy and a big frustration: why was stylish clothing only made for girls? We couldn’t find anything we loved — so we created it ourselves."
Three packaging with 'L'AUREL' branding in purple on a black, pink, and purple background.

Contact Us

Please do not hesitate to check our customer support for common questions regarding orders. If you can't find an answer to your questions, please contact us.

We prioritize the use of premium quality fabrics in our styles to ensure long‑lasting beauty and durability...

Read more
Party shoot setup with pink and black bags, purple confetti, and balloons on a white surface.
Child wearing a black Little Aurel t-shirt with white dinosaur print and black cargo pants on a white background

Out of Love

Behind the Scenes

"Behind every stitch, there's a dream. Mom and Son, working together to bring Little Aurel to life—one stylish piece at a time. For all the boy moms and relatives who believe in cool, confident style. Little Aurel. Cool By Nature. Because boys deserve better."

Model of Little Aurel holding a camerain front of a colorful background big Little Aurel packages.
Child model of Little Aurel in dusty pink pants, playing with balloons on a white background